Privacy Notice

In accordance with the Federal Law on Protection of Personal Data
Held by Private Parties (LFPDPPP)

Last updated: April 2025

Note: this is a courtesy translation. The Spanish version is the only official and legally binding one.

1. Who is responsible for processing your personal data?

MAXHU EXPORTADORA, located at Carr. Internacional 15 Gdl-Tepic km 174, Crucero de El Torreón #177, C.P. 63870, Nayarit, Mexico, is responsible for the use and protection of your personal data. You can contact us at:

2. What personal data do we collect?

For the purposes described in this notice, we may collect the following personal data:

  • Identification data: first name, last name.
  • Contact data: email address, phone number.
  • Company and billing data: name or business name, tax ID (RFC), tax address.
  • Browsing data: information collected through cookies and similar technologies (IP address, pages visited, time spent).

We inform you that we do not collect sensitive personal data (such as health data, ethnic origin, religious beliefs, political opinions or sexual orientation).

You are not required to provide your personal data; however, refusing to do so or providing inaccurate data could prevent us from delivering the requested services or products.

3. What do we use your personal data for?

Primary purposes (necessary to provide the service):

  • Processing quote requests, purchases and billing.
  • Handling and managing commercial inquiries.
  • Coordination of shipping, logistics and after-sales services.
  • Compliance with legal and tax obligations.

Secondary purposes (you may object to their use):

  • Sending advertising, offers and promotions of our products.
  • Conducting market studies and analyzing browsing behavior.
  • Sending newsletters and news from Maxhu Exportadora.

If you do not want your data to be used for secondary purposes, you may state so at any time by sending an email to info@max-hu.com.

4. Who do we share your personal data with?

Maxhu Exportadora commits not to sell, assign or transfer your personal data to unauthorized third parties, except in the cases provided for in this notice or by legal mandate.

We may share your data with third parties acting on our behalf solely for the agreed purposes, including:

  • Technology providers: the company that hosts and operates this website.
  • Logistics and payment companies: for product delivery and transaction processing.
  • Competent authorities: when required by law or to protect legal rights.

All third parties are contractually obligated to treat your data with the same confidentiality established in this notice and in accordance with applicable law.

5. How long do we keep your data?

We will keep your personal data only for as long as necessary to fulfill the purposes for which it was collected, or to comply with applicable legal, tax or contractual obligations.

Once that period has ended, your data will be deleted or anonymized so that you can no longer be identified.

6. Your ARCO rights

In accordance with the LFPDPPP, you have the right to exercise the following rights over your personal data at any time:

A
Access

To know what data we hold about you, what we use it for and the conditions of processing.

R
Rectification

To correct your data when it is inaccurate, incomplete or out of date.

C
Cancellation

To request the deletion or blocking of your data from our databases.

O
Objection

To object to the processing of your data for specific purposes, such as advertising.

In addition, you have the right to revoke the consent you have given us and to the portability of your data to another service provider.

To exercise your ARCO rights, send a request to:

Your request must include: full name, contact email, a clear description of the right you wish to exercise and a copy of an identification document. We will respond within a maximum of 20 business days as provided by the LFPDPPP.

In certain cases, we may retain your data even after a cancellation request when a legal, tax or contractual obligation justifies it.

7. Cookies and tracking technologies

This website uses cookies, web beacons and similar technologies to improve your browsing experience. These technologies allow us to:

  • Analyze browsing behavior and pages visited.
  • Personalize the content and offers we show you.
  • Remember your preferences during the session.
  • Measure the performance of our commercial and advertising initiatives.

The data obtained through cookies will not be transferred to third parties in any way other than as described in this notice.

You can configure or disable cookies directly from your browser. Below you will find the help links for the most commonly used browsers:

If you disable cookies, some site features may not be available or may not work correctly.

8. Changes to the privacy notice

Maxhu Exportadora reserves the right to update or modify this privacy notice at any time. Any relevant change will be notified to you in advance through our usual communication channels (email) and/or through a visible notice on this website.

We recommend that you review this page periodically to stay informed about how we protect your information.

9. Applicable legal framework

This notice is issued in compliance with:

  • Federal Law on Protection of Personal Data Held by Private Parties (LFPDPPP) — Official Gazette of the Federation, July 5, 2010.
  • Regulations of the LFPDPPP — DOF, December 21, 2011.
  • Privacy Notice Guidelines issued by INAI.

For any complaint or report related to the processing of your data, you may also contact the National Institute for Transparency, Access to Information and Protection of Personal Data (INAI): www.inai.org.mx.